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BUSINESS EDITORIAL - Customers
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Currently showing items 1 to 9 of 9
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Show 'Em Some Love!
6/29/2010 8:29:13 AM
Anger is a great motivator. But in my 53 years here on Earth, I’ve learned that things done out of anger usually don’t result in a positive outcome, especially when a long-term outlook is applied. Having said th...
How to Acquire and Retain Collision Shop Customers
3/11/2010 1:08:26 PM
The collision industry is constantly changing, and we must pay attention to this evolution so we can move forward with as much information as possible and increase our chance of prospering. I use the word “prosper ...
COVER STORY: Win Fans for Life
10/22/2009 3:41:42 PM
Remember a time when you pulled into the service station and the charming gentleman walked right up to your window and said, “Fill ’er up?”
Many of us in the collision repair industry are old enough to r...
BUSINESS FEATURE: Stamp Out Liability
10/22/2009 3:21:20 PM
It’s a normal business day (if something like that actually exists) and you’re in your office tending to the day’s duties when a potential client walks in and asks you for an estimate. You pick up your li...
BUSINESS FEATURE: Take Your Customers Back
10/5/2009 10:17:00 AM
When I watch the news, I’m constantly reminded how bad things are and how unfortunate I am to be living during this time in history. When I hear how the insurance industry has been hit with heavy financial losses, I ...
PUBLISHER'S PERSPECTIVE: Pay Attention – You’re Being Watched
7/30/2009 3:38:28 PM
I recently had the fortune/misfortune to have a bad retail experience. I won’t bore you with the details but suffice it to say it was maddening. After I cooled down, I realized I had just been fed the idea for my next ...
JUNE COVER STORY: Protect Your Interests
6/3/2009
How many times have you said in frustration, “But I had a signed repair authorization!” after a customer gets steered right out your door and down the street to a competing collision repair facility?
It&#x...
7 No-Brainers for Success
9/26/2008
You’ve just repaired a vehicle and your customer seems pleased with the quality of the repair and the service you provided. You deliver the vehicle, hand her the keys and send her on her way. But does that customer r...
Customers for Life
9/3/2008 2:36:48 PM
Every industry and business has unique challenges and opportunities that ultimately revolve around one principle: customer retention.
You can have operational excellence, financial discipline, marketing genius and the b...
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